Telepizza bets on its own brand in Colombia to lead home delivery segment: opens 7 stores in 2015 and plans to open 60 more in 4 years

febrero 27, 2015

Telepizza pushes ahead in its international strategy, reinforcing its commitment to a market it operates in, but in which it has just started its activity with its own brand to lead the home delivery segment.

Its first Telepizza’s stores will be placed in Bogotá, although the company does not rule out being present in other Colombian cities in the near future.

Telepizza used to operate in Colombia so far with Jeno’s Pizza brand, with over 40 years of history in the Colombian market and 90 stores in 20 cities of the country.

“We have a globally recognized and scalable brand and our international strategy is to apply our model in local markets, leveraging our market knowledge and our leadership in pizza home delivery, which we believe has many opportunities for expansion in Colombia”, explains Pablo Juantegui, CEO of Telepizza.

Opportunities in a growing segment
The company bases its growth in Colombia on the analysis of new business opportunities and the expansion of its portfolio of products.

The home delivery segment in Colombia is an activity in constant growth, associated to the socioeconomic development of the country and the habits of modern societies.

The market shows good growth prospects: “the Colombian society has more resources and this freshly quality handmade home-delivered product becomes an optimal choice to share with the family”, says Ignacio González-Barrajón, General Manager of Telepizza in Latin America.

“We strengthen our presence in the country, offering our customers high-quality products and differentiating options. We are pioneers and we have great experience in this segment in terms of service, accessibility and innovation”, González adds.

In order to complete its proposal and extend its target market, Telepizza will have different sales channels, from its website, to an App for online orders.

Stores’ renovated image
The new Telepizza’s stores in Colombia will have a new design, adapted to trends, including respect for the environment in materials and ventilation; and energy efficiency, using low-energy lighting, energy saving certified cooking and refrigeration equipment and motion sensors indoors and timers in façade for optimizing power consumption.

The stores also incorporate connectivity: all of them will have WiFi and other technological advances.

International strategy
Telepizza’s international strategy is focused on the growth in markets where it is currently operating, exploring new business opportunities, and entering new markets, either organically, through acquisitions of local companies or via master franchises.

Currently, the company is present in 15 countries -9 of them in Latin America- and its international sales exceed 30% of the total.

About Telepizza
Telepizza is a leading pizza delivery company recognized for its freshly quality handmade pizzas in a Mediterranean style, friendly served anytime anywhere at a great value.

Its pioneering positioning in the sector with 30 years path and its management model, has made it experience a solid international growth with a consolidated presence in 15 countries of Europe, Latin America and Africa, 1,300 sales points and 26,000 employees worldwide. Currently, Telepizza’s sales abroad represent over 30% of total.

Telepizza has a management model and relationship with its franchisees based on flexibility -to adapt to the tastes and habits of local consumption- and the support of an experienced and multidisciplinary team that ensures the daily operation in each of the markets.