Santa Cruz – Bolivia, 27 July 2015.- Telepizza pushes ahead in its international strategy, reinforcing its commitment to be present in strategic international markets. In this context is framed the opening of its third store in Santa Cruz, in Ventura Mall, the largest shopping center in the country.
Telepizza’s stores network will expand in the country during the year and two new openings in the city will be added to the three existing stores. The company plans to continue to expand its brand throughout other Bolivian locations, reaching a total of 10 stores in the next 2 years.
Investment partners to expand a global brand locally
During these days, the company has been present in Expo Franquicias 2015, the franchising international exhibition to seek for investors partners with which expand its global brand locally in the different international markets.
In these master-franchise agreements, the local partner brings consolidation and knowledge of the local market, while Telepizza provides a globally recognized brand and the know-how and market leadership, especially in the home delivery segment; a growing demand area in Bolivia.
“We are proud to deliver Telepizza to more people in Bolivia, so that they can enjoy our fresh handmade and delicious pizzas. Also, consolidating our presence in Latam region and establishing ourselves in new markets is a great opportunity to continue with our global momentum as a brand”, explains Giorgio Minardi, President of International.
Opportunities in a growing segment
The home delivery segment in Bolivia is an activity in constant growth, associated to the socioeconomic development of the country and the habits of modern societies.
The market shows good growth prospects: “the Bolivian society is increasingly demanding the possibility of home ordering, an activity in which Telepizza is leader. This product, fresh and with natural ingredients, made to order and served at home becomes an optimal choice, especially to share with the family”, says Mauricio Pinto, master franchisee of the brand in Bolivia.
Growing presence in Latin America
The opening of three new stores before the end of 2015 reinforces Telepizza’s presence in the country, with great growth prospects. It also strengths its international strategy, which is focused on the growth in markets where it is currently operating, exploring new business opportunities, and entering new markets, either organically, through acquisitions of local companies, joint ventures or via master franchises.
Currently, the company is present in 15 countries -9 of them in Latin America- and its international sales exceed 30% of the total.